Barron’s Awards 2007
thinkorswim trading platform, developed by the Devexperts Company has toped Barron’s 2007 list of software-based brokers for the third year in a row, rating 4 ? out of a possible five stars in the 12th annual survey of broker online trading platforms held by Barron's, America’s premier financial weekly.
“Our customer, thinkorswim Inc., has been highly estimated by such prestigious magazine as Barron’s for the third time. It is also a great honour for our company as the developer of this platform. It once again proves that using our solutions our customers get significant competitive advantages in online trading market”, says Mikhail Babushkin, the General Manager of the Devexperts Company.
29 largest broker companies which use various online trading systems in stock and forward markets took part in Barron’s annual survey. The focal points estimated by the magazine’s experts were not only the usability, productivity, functionality and broker commission terms of the trading platform but also its high availability in the real-time processing during peak periods when the trading volume is at its high, which is the key factor for brokers efficient work.
Barron’s analysts carried out the Online Stress Test* right when the usual trading volume on NYSE almost doubled and ran up to 4 billion shares. Several online trading systems were tested under extreme conditions; in some cases they even couldn’t issue an order. The thinkorswim platform has successfully passed the test, the system continued to operate as if nothing extraordinary was happening.
The thinkorswim trading platform has become so successful due to the unique comprehensive approach to the architecture of the distributed multi-tier applications system for the real-time processing, and as the magazine’s experts put it, as well as to the constant improvements that are made to the system by its developers. thinkorswim launched 12 software revisions for the past year only.
“Our commitment [is] to apply cutting-edge technology to our trading platform and to raise our customers' understanding of complex strategies with strong customer support and educational services. It's as close to bug-free as a program can be”, says Tom Sosnoff, the president of thinkorswim Inc.
The developed platform includes several servers and client applications. Today the system serves up thousands online users with the total number of registered users exceeding tens of thousands. All the users can view stock and option quotes in real time as the system processes over 250,000 new quotes per second and thus provides information on any change in the stock and option markets. User-friendly interface not only features thorough analytics, convenient transaction history and easy-to-understand terminology, but also allows each position risk to be calculated automatically in real-time. It was this set of characteristics that in March, 2006 and in March, 2007 led the renowned Barron's magazine to recognize the thinkorswim Inc. solution developed by Devexperts as the best choice for option traders.
ABOUT THINKORSWIM INC:
thinkorswim, founded in 1999 and headquartered in Chicago, is a leading online brokerage company specializing in options. thinkorswim supports retail and institutional traders through its own trading platforms which are widely recognized as the industry’s best for execution, professional analytics and real-time position management. thinkorswim has revolutionized the option industry by teaching and executing complex, non-directional option strategies with single-click functionality that has now become the industry standard. thinkorswim continues to evolve the financial marketplaces by delivering products that benefit the customer whether they are hedging, speculating or enhancing returns.
For 85 years, Barron's has been the source that America's business and financial leaders turn to every week for authoritative market analyses and insights on companies, industries, sectors, the economy and financial markets in the U.S. and around the world. Barron's has served the stewards of this nation's wealth by delivering information they need to make astute, profitable decisions about money. Barron's delivers comprehensive statistics on the preceding week's trading and financial activities that are unmatched by any other publication, and its feature stories and columns look ahead at what's likely to happen to companies and to the market.
* Online Stress Test published in online version of Tools of the Trade article