Barron's Awards 2010
For the fifth year in a row, thinkorswim Inc. was ranked "Best for Options Traders" in Barron's 15th annual survey of the top online brokers and received 4½ out of 5 possible stars. thinkorswim trading platform, developed by Devexperts LLC., was ranked 4,9 out of 5 points – it is the best result for the trading technology among 22 competitors.
This year, 22 total brokers were reviewed by Barron's in eight categories including trade experience, trading technology, usability, customer service, costs, etc. A special attention was paid to technology innovations, new services and trading tools implemented by the competitors to improve their level of customer services.
In the 15th survey TD Ameritrade's (AMTD) thinkorswim group, in spite of analysts’ concerns, once again amazed Barron's jury, earning 4½ stars and overbeating MB Trading in total scores.
“Last year, we worried about the pace of innovation following the firm's takeover by TD Ameritrade, but thinkorswim's president, Tom Sosnoff, put those fears to rest. Sosnoff says that thinkorswim still operates as a separate broker-dealer from TD Ameritrade, mainly because the two brokers have different clearing operations”, - says Theresa W. Carey, Barron's analyst and writer.
Since the last review of online brokers in 2009, the impressive “collection” of thinkorswim trading technologies was enlarged by new interesting features, such as thinkOnDemand. It is mostly an educational tool based on Amazon.com's cloud technology. ThinkOnDemand saves every price tick in every options contract available. It allows traders to monitor historical data as though it's happening in real time and practice their trading strategies using real data.
Tom Sosnoff says: “Most of the traders using this feature launch it after the market closes to practice trading or to check on how an order was filled”.
The full set of thinkorswim functionality is also available through a wireless software application to provide easy personal trading possibility on any pocket pc enabled device including Blackberry and iPhone. The mobile application is based on the same advanced technologies that are applied in the desktop version of thinkorswim trading platform. Along with the desktop version, the mobile application benefits from FIX protocol connectivity that allows for direct access to major stock, options and futures markets in real time and is configured to work with all major executing brokers required for effective trading and brokerage practices.
ABOUT THINKORSWIM INC:
Thinkorswim Inc., founded in 1999 and headquartered in Chicago, is a leading online brokerage company specializing in options. The company supports retail and institutional traders through its own trading platforms which are widely recognized as the industry’s best for execution, professional analytics and real-time position management. thinkorswim has revolutionized the option industry by teaching and executing complex, non-directional option strategies with single-click functionality that has now become the industry standard. thinkorswim Inc. continues to evolve the financial marketplaces by delivering products that benefit the customer whether they are hedging, speculating or enhancing returns. More information about thinkorswim Inc. can be found at: www.thinkorswim.com
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