Why Brokers Prefer In-House Trading Community Platforms Over Discord

May 21, 2025

8 min read

Public messaging apps like Discord and Telegram have become popular hubs for trader chats, but they pose a problem for brokers. Misinformation, scams, and lack of control can damage client trust and lead to compliance issues. That’s why more brokers are turning to an in-house trading community platform built into their own systems.

Here’s how Devexa’s community feature keeps trader chats under your roof, driving engagement and retention without the risks of third-party apps.

Bringing the trading community in-house

Devexa’s in-platform community feature brings trader chats into the broker’s own domain, combining the social benefits with security and oversight.

Now brokers have the option to keep those valuable conversations inside their own walls. Devexa’s new broker community feature creates a secure trading community right within your trading platform.

In short, instead of sending clients away to Discord or Telegram, you provide a private trading community exclusively for your users by hosting in-house trading forums and group chats.

It’s worth noting that this is not a standalone social chat service. This feature works in sync with all of Devexa’s other AI features, which together create a deeply personalized and unique trading experience (in-chat video and content sharing, onboarding surveys, polls, DCA trading, instant technical analysis—the list goes on!).

Traders get the social interaction they crave, while brokers get to oversee a compliance-friendly network effect within their domain. The result is an active ‘town-square’ feel that boosts trading broker engagement without the risks of external apps.

With compliance getting tighter every year, brokers can’t afford to have important trader conversations happening out of their sight or control. Bringing the community in-house solves that headache. Traders want to chat, and if you give them a secure, convenient place to do it, they’re much more likely to stick around.

Togay ArtemizDevexa Product Manager

In other words, traders enjoy all the camaraderie of a public chat, but now in a space verified and moderated by their broker.

Key advantages of an in-house community

So what makes an in-house, broker-owned trading chat a win-win addition? Here are the standout benefits of Devexa’s community feature:

Distraction-free engagement

Users can swap trading ideas right on the platform, with zero need to jump between apps. No distractions or losing focus with everything happening in one place.

Multi-format messaging

The community isn’t limited to text. Traders can share charts, images, PDFs, voice notes, and videos to communicate an idea. This rich media support turns a basic chat into a dynamic discussion hub.

Full control for the broker

As a broker-owned channel, you set the rules. No random admins or outsider links sneaking in. Keeping the community in-house also means clients stay on your platform instead of drifting to outside groups.

Higher engagement and retention

Clients who feel part of a community log in more often and stick around. A lively in-platform community becomes a powerful addition to your broker engagement tools. Traders are likely to trade more often and less likely to abandon their accounts. This social aspect is quickly becoming central to broker retention strategies, turning trading into a shared experience.

Compliance and security

Unlike external chats, you can supervise all conversations and ensure they meet compliance standards. Hosting a secure trader chat environment under your roof drastically reduces scam risk. You can track and archive conversations for internal or regulatory audits, something public communities can’t offer. In effect, you can create a truly compliance-friendly trading network.

Use cases: From market chats to prop desks

Devexa’s in-house community brings real-time peer support, broker-led market event discussions, secure prop desk collaboration, and platform-wide competitions together in one seamless trading environment.

Traders helping traders

Newer clients can ask questions and get answers from experienced peers (or your support team) right in your platform. Traders exchange market news, chart setups, and strategy tips in real time within your forum. This crowdsourced help educates beginners and builds camaraderie, without anyone leaving your ecosystem.

Broker-led discussions

Host official discussion threads for major market events, such as discussion threads during NFP releases or Fed meetings, where analysts can lead the discussion or run live chats led by your analysts. Devexa supports real-time event threads and live Q&A sessions right on your platform.

Prop firm collaboration

Funded trader firms can move their team chats off Discord into a secure in-house channel. Devexa lets prop desks set up dedicated strategy rooms for collaboration, with full privacy and control.

Community competitions

With everyone on the same platform, running trading contests or group challenges becomes easy. Brokers can launch community competitions to spark friendly rivalry and higher trading volumes.

Growth, retention, and loyalty booster

Ultimately, embracing an in-house community strengthens your brokerage’s ecosystem. When traders chat, learn, and celebrate wins together on your platform, they trade more actively and are more motivated to stick around longer.

Idea-sharing can spark extra trades that wouldn’t happen in isolation, which in turn boosts your volumes. Newer traders gain confidence and education from the community, making them less likely to give up.

There’s a viral aspect too: a thriving community becomes a selling point. Satisfied members invite friends, and word spreads that your platform is the best community platform for brokers who want a social trading experience.

Devexa’s retention levers (such as polls, broadcasts, onboarding surveys, and more) drive loyalty because your clients aren’t just using a trading app, they’re part of a network.

All these benefits come without sacrificing oversight. Brokers retain full visibility and control over communications, so nothing falls through the compliance cracks.

A good community feature creates genuine relationships between traders because they’re investing time in the people they’re interacting with every day. When users feel they’re part of something, they’re immediately more motivated to keep trading, stay active, and remain loyal.

Togay ArtemizDevexa Product Manager

The bottom line

Devexa’s community feature merges the appeal of public chat with the trust of a broker-controlled environment.

Offer an additional social experience within your own secure, compliant network. For brokers looking to boost retention and user experience, creating a community in-house makes a lot of sense.

Demo Devexa today to see the feature live in action.