Devexperts Enhances Presence in MENA Region with Appointment of Selim Kassab

Dubai, April 14, 2025 – Selim Kassab has joined Devexperts as Vice President of Sales and Business Development for the MENA region.

Bringing with him 20+ years experience working within the financial and software development sectors in the Middle East and Africa, Selim will be responsible for looking after existing and prospective customers, as well as developing business, in Dubai, where he is based, and the surrounding region.

Having earned a Bachelor’s degree in Computer Science and a Masters Degree in Computer and Information Sciences from Notre Dame University-Louaize, Selim joined MDSap where he delivered SAP implementations for the National Bank of Abu Dhabi, Abu Dhabi Islamic Bank, the National Bank of Kuwait, and Qatar Islamic Bank, amongst others. Following this, Selim moved to Byblos Bank where he was Head of Digital Banking, responsible for delivering the bank’s SAP digital banking platform. Selim has since held a number of senior sales and partnership roles, including Senior Territory Sales Manager at Capital Banking Solutions and Director of Sales and Business Development at Profile Software. 

Over the course of his career, Selim has led on a number of successful digital banking transformation programmes and multi-million dollar deals, helped increase operations efficiency for 40+ clients, and demonstrably contributed to significant revenue growth rates. In his role at Devexperts, Selim looks forward to harnessing his wide ranging experience to effectively guide and advise clients on how best to meet their trading software needs, taking a holistic approach to deliver the best possible results.  

The news of Selim’s appointment comes following Devexperts’ announcement in December 2024 that it will look to open an office in Dubai in 2025.