AvaTrade is a Forex and CFD broker with a reliable track record serving their clients since 2006. It offers a full suite of trading platforms, which includes WebTrader, a web trading terminal, and AvaTradeGO, a mobile app. Their clients benefit from personal account managers, a comprehensive collection of educational material, and multi-lingual client support. AvaTrade accommodates traders of all levels and ensures secured trading with advanced encryption and fully segregated accounts. AvaTrade is regulated in Europe, Australia, Japan, the British Virgin Islands, and South Africa.
AvaTrade looked into enhancing WebTrader and AvaTradeGO with a feature that will make them stand out among competitors. Also, the company’s ongoing strategy is to put client success and satisfaction first. AvaTrade decided to implement a risk management tool that would be beneficial for traders. The aim was to improve customer retention and onboarding of new customers, including new traders.
The client chose Devexperts to develop and implement a new risk management tool because Devexperts developed the original AvaTradeGo app and proved to be a trustworthy brokerage software partner for AvaTrade.
The new tool for AvaTradeGO and WebTrader is aimed at protecting traders from losing on their trades. Each trader’s position can be protected from a loss if a trader purchases protection and defines its duration. Thus, if a trader has an open position that has negative value by the end of its protection, AvaTrade will reimburse the trader’s account. The only expense for a trader is the protection fee. Hedging position is in turn covered in the background by AvaTrade’s FX options trading platform Sentry. The new tool was named AvaProtectTM.
Devexperts developed the new risk management tool AvaProtectTM aimed at protecting AvaTrade traders from losing on their trades. It has been rolled out in AvaTradeGO and WebTrader and appears to be a unique feature among competitors in the market.
AvaProtectTM serves multiple purposes:
- Onboarding new traders without fear of losing money while they gain experience
- Retention of existing customers
- Providing a unique feature that makes the broker stand out among competitors
- Making AvaTradeGO and WebTrader compliant with the broker’s strategy of putting client success and satisfaction first.