Webinar: How Brokers Put Their Tech Together in 2026 May 4, 2026 May 8, 9:00 AM UTC Broker infrastructure is moving away from tightly coupled platforms toward modular, API-based models that are easier to change and extend. In our upcoming webinar, Jon Light (Devexperts), Tom Higgins (Gold-i), and Aeby Samuel (FYNXT) will walk through how brokers are structuring their technology today and what is driving those decisions. You’ll see: Why all-in-one platforms create change bottlenecks How to separate core systems from modular components What a consistent integration model looks like How brokers combine platform providers with specialized partners Where white-label solutions support faster launch without limiting future changes We’ll also look at what is shaping the next phase of brokerage technology, including AI in operations, broader venue connectivity, and systems designed for continuous adaptation. Register to join the session on May 8 at 9:00 AM UTC
Non-Custodial Crypto Wallet for Large Investment Company July 22, 2024 About the Client Founded in 2017, this client combines their experience from physical floor trading with retail options trading in the US to offer a distinct market perspective. The client operates: A live network for active retail options traders, serving as a vital resource for traders at all levels. A new brokerage for active traders, equipped with advanced technology and a supportive environment to maximize profits and rewards. The client was actively exploring opportunities in the cryptocurrency sector, to expand their user base and cater to their existing user’s increasingly diversified interests. Taking on this project gave us an opportunity to tap into different areas of our expertise, providing a fresh and multi-faceted perspective backed by experience. The client wanted to take a bold direction, but also wanted to make sure the development phase was extremely thorough, factoring in security, performance, regulation and the ability to pivot with future priorities. — Olesia Elizarova, Project Manager, Devexperts Business Challenge Like any future-focused business, the client wanted to proactively adapt their offering to stay ahead of their competitors. Noticing the number of crypto users growing each year, the client had also observed a high demand for access to decentralized finance. The client realized the opportunity to strengthen user retention, by providing a crypto wallet that operates within the same ecosystem as their trading platform for traditional assets. The firm had always seen crypto as a market with great upside potential. The move would create additional benefits if it decided to launch a web3 product in the future — they would start from a strong foundation with the wallet in terms of both technology and marketing. Solution Devexperts selected a self-custody HD-wallet with additional functionality as the target solution. Self-custody means users manage their private keys independently from a marketplace. This ensures they have full control over their funds without relying on a third party. Wallet creation flow A HD-wallet, or Hierarchical Deterministic wallet, allows for the generation of a tree of keys from a single seed phrase. This enhances security and convenience by enabling users to have as many accounts as they need, without sharing their keys with anyone. The team followed Bitcoin Improvement Proposals (BIPs) 32, 39, 43, and 44 to create an industry-standard solution. Token details with overall information Initially the client decided to launch a Chrome extension as an MVP. To stay competitive, Devexperts focused on developing essential wallet functionalities: sending, receiving, swapping, and buying digital assets. Sending crypto flow Swapping crypto flow We chose to start with the most popular blockchains: Bitcoin: supporting the most advanced SegWit and Taproot address standards. Ethereum: supporting all ERC-20 tokens and NFTs (ERC-1155 and ERC-721 standards). Covering all the MVP scenarios required extensive integration and the development of custom logic. Integrations with various providers were implemented, including NOWNodes, Alchemy, CoinMarketCap, PayPal, and Transak. Buy with PayPal The MVP was completed and released on the Chrome Web Store. Simultaneously, work began on the mobile cross-platform application, using Flutter as a target technology. Both the Chrome-based app and mobile versions support the collection of user activity statistics while ensuring their privacy is maintained. Detailed token info To align with US regulations the wallet was integrated with Elliptic, an anti-money laundering (AML) service provider. In the post-MVP stage, the Devexperts team started to extend the functionality, supporting more layer-2 blockchains such as Polygon and Base, as well as layer-1 solutions like Solana. The wallet now includes features like unlimited accounts, gasless swaps, push notifications, and native support for the most popular NFT formats: JPG, PNG, GIF, SVG, and MP4 files. A special integration was also implemented for the client, allowing direct connection to their trading platform for traditional assets (equities and derivatives). This enables users to connect their trading account to the wallet and seamlessly move funds between the platform and the wallet without extra commissions. Additionally, a display of advanced token details on an interactive chart, extensive trading information, and a Portfolio Dollar Cost Averaging (DCA) calculator was introduced. Dollar Cost Averaging calculator Built-in support for WalletConnect is one of the most demanded features for a crypto wallet, as it enables interaction with a wide range of decentralized finance (DeFi) applications and decentralized apps (dApps). The current solution leverages WalletConnect to allow users to connect to all DeFi and dApps on Ethereum, Polygon, Base, and Solana. Working with our client, we dedicated a lot of time to improve the product based on user feedback, creating something we’re truly proud of. This has become one of the best crypto products we’ve ever developed—and we plan to continue building the most advanced trading wallet we can, supporting all major blockchains, that is resilient and capable of supporting firms through the volatility of crypto market trends. — Nikita Adarchenko, Project Manager, Devexperts Results Devexperts built an MVP from scratch in a few months, and after a few adjustments dictated by marketing needs, the wallet was launched into operation. The user base has been growing steadily since then, and now the wallet has hundreds of active users who make thousands of transactions daily. The solution supports simultaneous usage by a few thousand users, ensuring it meets the needs of the current user base and can accommodate future growth. Additionally, the architectural foundation of the wallet allows new functionality to be added swiftly and with high quality. This solution possesses great development potential. Unlike traditional finance, software development in crypto remains highly uncertain. We’ve developed an approach to manage that uncertainty, enabling our client to benefit from participating in this new market. Our team’s thorough attention to the solution’s technical and user experience details paid off: we’ve helped our client expand their business and meet their users’ demand for a new product. — Aleksei Babukh, Head of Division, Devexperts Working with Devexperts has been a game-changer for us. Their expertise in crypto technology and commitment to delivering a top-notch product have been evident from day one. The crypto wallet they developed not only meets our high standards but has also significantly enhanced our offering, allowing us to stay ahead in a competitive market. This has been proven with the results,and we look forward to continuing our partnership. — CEO, the Client
Web Trading App for a Crypto Brokerage Operating in the US and Canada April 16, 2024 About the Client The client is a broker-dealer that provides a platform for trading digital assets and operates in the US and Canada. The broker’s primary focus is catering to the needs of crypto investors in the North American market. As a company listed on the Toronto Stock Exchange, the client is committed to regulatory compliance and adheres to industry standards. Business Challenge The client had developed a crypto platform with a significant user presence on their iOS and Android mobile apps. The platform was intended for margin trading and was almost finished. It even had a proprietary price discovery algorithm that sourced quotes from multiple crypto exchanges to make their pricing for each instrument. At the time, the client’s challenge was the lack of a user-friendly web trading interface. The client sought to integrate a web terminal into their existing trading platform. The web app needed to: Enhance platform accessibility Improve user experience across mobile and web platforms. The client considered Devexperts because of its experience in the cryptocurrency sector. After reviewing Devexperts’ portfolio of projects, the client deemed it aligned with the technical requirements required to enhance their trading platform. Solution Devexperts proposed a hybrid solution in which some products would be used as a foundation, white-labeled, and further customized to fit the client’s requirements and the existing infrastructure and platform. More specifically, the proposal consisted of: Implementing the ready-to-go web terminal of the DXtrade Crypto trading platform. It would substantially reduce the time to launch compared to creating a terminal from scratch. With DXtrade Crypto, the client would immediately receive a user-friendly and time-tested web UI designed explicitly for crypto trading. Work for hire. Although DXtrade UI was ready to use, the client had unique needs that required UI customization to align the look and feel with the brokerage’s brand identity and user expectations. The DXtrade Crypto web app needed to be integrated with the client’s backend. As such projects often result in scope creep, there was a buffer for adding new features and fixing any operational inefficiencies or changes in the compliance requirements. Ongoing support. Devexperts also offered ongoing support and maintenance to address any issues and updates that may arise post-launch. Results The client required a secure, stable, and customized web interface that integrated smoothly with their existing backend algorithms, emphasizing timely delivery. To achieve this, Devexperts and the client’s teams worked to adapt the DXtrade Crypto trading UI, focusing on compatibility with the client’s brand identity and user needs. This process involved iterative design revisions based on mutual feedback, aiming to accurately match the client’s specifications. Integrating the customized user interface with the client’s backend was critical to the project. This was accomplished through concerted software integration efforts, facilitated by the expertise of both Devexperts and the client’s technical teams, ensuring a cohesive system operation. External audits were a prerequisite for the platform going live—the system successfully met technical, performance, and compliance requirements. The project was completed within the deadline, with Devexperts adhering to the schedule. The collaboration was marked by a structured project management approach and an efficient development process, which allowed for the timely deployment of the web interface without sacrificing quality. I’m incredibly proud of the collaborative effort our team at Devexperts has put forth to deliver a tailored solution for our client. From customization to integration and timely deployment, we’ve demonstrated our commitment to excellence every step of the way. This project exemplifies our dedication to meeting and exceeding client expectations, and I’m confident it will set a new standard for success in our partnership moving forward. — Dmitry Zaitsev, Head of Account Management Devexperts We’ve been pleased with how our collaboration with Devexperts turned out. Their detailed approach to software integration and adaptability to our specific needs significantly impacted our project’s success. Seeing our brand and user preferences accurately reflected in the UI enhanced our platform’s functionality. Looking forward to furthering our partnership with Devexperts and building on this success. — VP, Product Management, the Client
Commission-Free Stock Trading Platform for a US Broker-Dealer April 2, 2024 About the Client A leading American brokerage firm aimed to diversify its trading services, extending from institutional to retail markets. Their objective was to enhance their service offering in a competitive landscape, capitalizing on market trends and evolving trader demands. Business Challenge The brokerage faced the challenge of selecting a robust trading platform suitable for the dynamic US market. Essential requirements included comprehensive US Stocks and ETFs trading, dual web and mobile accessibility, seamless operations and risk management integration, and crucially, integration with Apex Clearing. The firm needed a platform that could be deployed swiftly to meet market demands, providing a scalable solution that could evolve with their growth and market dynamics, while ensuring uninterrupted service and user experience. Solution DXtrade XT, a proven trading platform offered by Devexperts, aligned precisely with the brokerage’s operational requirements and strategic goals. Its quick deployment capabilities, essential for maintaining a competitive edge in fast-paced markets, were a key advantage. DXtrade XT, known for its fractional order management, web-based trading portal, and native mobile applications, also featured a comprehensive broker management toolkit. Its seamless integration with essential services, including Apex Clearing, along with its adaptability, through extensive customization options, ensured the brokerage could offer a tailored trading experience under their brand. Results The implementation of DXtrade XT was executed on schedule and within budget, facilitating the brokerage’s timely entry into the retail market. This included the successful integration with Apex Clearing, meeting one of the critical requirements of the project. The platform has demonstrated consistent growth in user engagement and trading volume, backed by its resilient, feature-rich environment that enhances user experience and operational efficiency. Our platform offers extensive customization options, simplifying implementation for brokers. With our software-as-a-service approach, brokers can deploy the platform quickly and efficiently, gaining a reliable, customizable, and cost-effective solution for offering cutting-edge trading services. — Vitaly Kudinov, SVP of Sales and Business Development The platform you delivered not only meets but exceeds our highest requirements for the American market. Its versatility, ease of use, and seamless integration capabilities, especially with Apex Clearing, have already had a significant impact on our operations. The assurance of 24/7 support from Devexperts is invaluable, ensuring the smooth running of our platform and ultimately improving our ability to attract and retain customers. — Product Manager, the Client
Equities and Options Trading Platform for an American Brokerage April 2, 2024 About the Client A longstanding giant in the American brokerage landscape, our client has been a stalwart presence in the US market for decades, providing unparalleled retail trading services to a vast clientele. To maintain their strong foothold in the industry, the company recognized the imperative for continuous development and innovation to meet the evolving needs of modern traders. Business Challenge Despite its established position, the brokerage needed to modernize its trading platform to stay ahead in the competitive market landscape. A key focus was the integration of options trading capabilities, a feature crucial for catering to the diverse needs of its client base. Understanding the importance of this enhancement, the brokerage turned to Devexperts, knowing that our platform supports comprehensive options trading functionalities. The firm required a scalable solution that could be swiftly deployed to adapt to market dynamics while ensuring uninterrupted service and user experience. Solution Devexperts provided a tailored solution in the form of DXtrade XT, a battle-tested trading platform meticulously designed to meet the brokerage’s operational needs and strategic goals, including robust options trading capabilities. With its rapid deployment capabilities and comprehensive features such as fractional order management, web-based trading portal, and native mobile applications, DXtrade XT offered the versatility and adaptability necessary to thrive in fast-paced markets. Results The implementation of DXtrade XT was executed seamlessly, enabling the brokerage to modernize its trading platform promptly and effectively within a matter of weeks. The fast launch not only saved the brokerage significant effort but also ensured cost savings. The platform’s rich features and user-friendly interface contributed to the consistent growth in user engagement and trading volume. Our platform provides a wide array of customization options tailored specifically for brokers looking to expand their audience in options trading. Utilizing our software-as-a-service model, brokers can seamlessly deploy the platform, unlocking a reliable, adaptable, and cost-effective solution for delivering advanced trading services. — Vitaly Kudinov, SVP of Sales and Business Development The platform you delivered not only meets but exceeds our highest requirements for the American market. Its versatility, ease of use, and seamless integration capabilities have already had a significant impact on our operations. We are particularly pleased with the extensive options trading capabilities provided by DXtrade XT, which enabled us to swiftly address a crucial aspect of our business strategy. More importantly, by implementing DXtrade XT, we were able to save years in developing a custom solution for options trading. This, coupled with the reliable support from Devexperts, ensures the smooth functioning of our platform, enabling us to attract and retain customers effectively. — Product Manager, the Client The strategic partnership with Devexperts empowered the brokerage to surpass its market modernization objectives, laying a solid foundation for sustained growth and leadership in the industry. Through precision, directness, and a focus on tangible outcomes, this case study demonstrates a compelling example of Devexperts’ expertise in delivering tailored solutions to meet the evolving needs of capital market executives.
Equities and Derivatives Platform for a Private Banking Company April 2, 2024 About the Client The history of the client begins at the end of the past century. Since then, they have established themselves as a leading provider of corporate finance, investment advisory, portfolio management, market making, and liquidity services. These offerings transcend conventional trade brokerage services, encompassing a comprehensive suite of financial solutions. Their reach extends to both domestic and international private and institutional investors. In the present day, this client stands as a prominent intermediary boasting a substantial and diverse client base, comprising of corporate and individual clients, all actively participating in the Middle Eastern capital markets. The company operates several trading terminals. Business Challenge The client embarked on a bold endeavor, driven by the ambitious goal of creating a fully self-sustaining trading platform. Their vision was to empower users to effortlessly manage all facets of their financial affairs from the comfort of their own spaces, eliminating the need for physical visits to the client’s office. This groundbreaking project was set to disrupt the financial industry by providing an extensive array of user-centric services, all accessible and transactable in a completely digital environment. Online onboarding. At the heart of this effort was the idea of online onboarding, making it easier to welcome new users to the platform. No more paperwork or in-person meetings were needed; instead, potential users could start their journey from home and open an account effortlessly. Account customization. After successfully onboarding users, they gained unprecedented control and customization options for their accounts. They could effortlessly modify the reference data associated with their accounts and customize their profiles to meet their evolving needs. The ability to change the terms of account services also gave users a level of flexibility and autonomy they had not experienced with conventional financial institutions. Money withdrawals and depositing funds, investment and trading. Importantly, the platform empowered users to manage their financial transactions autonomously. They could easily deposit, explore investment possibilities, execute trades, and request withdrawals — all with a simple click of the mouse. Depositing funds was a smooth process, guaranteeing that users could seize opportunities in ever-changing financial markets. The client’s plan was both innovative and ambitious, aiming to engage and serve hundreds of thousands of users. This goal demonstrated their commitment to democratizing finance within the capital market sector. Their objective was to empower users, remove barriers, and make financial services more accessible and user-friendly. With their self-sufficient platform, they were poised to redefine online trading and investing, setting new standards for convenience and accessibility within the capital market industry. Solution The Devexperts team was well-prepared for the challenge, with the existing MVP of the platform in place. Only a few remaining features required finalization: Additional cybersecurity controls. For a platform built for remote and independent use, ensuring the security of sensitive financial data was a top priority. This involved implementing cutting-edge encryption protocols, multi-factor authentication, and ongoing vulnerability monitoring to guarantee the utmost security for their users. Scalable IT infrastructure. The infrastructure which needed to handle high volumes of concurrent users without sacrificing performance, required substantial investments in servers, bandwidth, and load-balancing solutions to deliver a seamless experience for all users. Comprehensive customer support system. Due to the self-sufficient nature of the platform, it was critical to provide users with access to abundant resources, tutorials, and responsive customer service channels, to address their questions and concerns. Design of an intuitive user interface. The platform needed to be user-friendly and accessible, even for individuals with minimal experience in financial trading. Throughout the platform’s development, striking the right balance between a feature-rich interface and simplicity remained a constant challenge. I see significant value in neobrokers and their user-focused trading platforms. By going live with our platform, the client is setting a new standard for the convenience and accessibility of the Turkish capital markets. The challenging performance requirements have been met, serving as a strong indicator of the platform’s scalability and potential. We’re setting the stage for a revolution centered around convenience, ironclad security, and, most importantly, the empowerment of every user. This is more than a step forward; it’s the new benchmark for innovation. — Evgeny Sorokin, Head of Product Management Office, Devexperts Results Faced with a substantial project scope and a strict timeline, Devexperts successfully completed the delivery of a comprehensive trading platform, adhering to both the schedule and budget constraints. The platform’s development utilized Devexperts’ proprietary technology stack, known for its flexibility, composability, and scalability, ensuring the platform was equipped to adapt and grow according to the client’s evolving needs. Following its introduction, the platform supported the activity generated by the client’s marketing campaign, attracting hundreds of thousands of users. There has been a steady increase in user engagement and trading volume each month since the platform was initiated. Client feedback indicated satisfaction with the platform’s robust performance and adaptability. The project’s completion was not only timely but also pivotal, as it helped the client establish themselves as one of the pioneering neobrokers in Turkiye. This achievement has significantly contributed to the wider development of the region’s digital trading landscape. I extend my heartfelt thanks to Devexperts for their stellar execution in delivering a top-notch trading platform that far surpasses our expectations. Their ability to deliver is reflected in our platform’s user-focused design, a perfect blend of simplicity and innovation, catering to traders of all skill levels. Devexperts have proven to be an invaluable ally in our journey, and we’re proud to associate with a team displaying such profound expertise and professionalism. — Product Director, the Client
DXcharts for Mobile Platform: Implementing Native Charting for iOS and Android Apps March 18, 2024 Business Challenge According to a recent study, mobile traffic is growing yearly. This includes increased usage from professional and amateur traders who access the market 24/7, thanks to the new flexibility that mobile versions of desktop trading platforms provide. DXcharts received a large volume of requests that indicated, despite these trends in end-user behavior, there was yet to be a native charting library offering for iOS and Android mobile applications. The only solutions available on the market were, in fact, web-based solutions that just mimic native apps and aren’t ready to facilitate the full capabilities of modern mobile devices. Given the significant number of users transitioning to mobile applications, there is a clear need for charting capabilities. The DXcharts team saw this as an opportunity and decided to use their accumulated industry experience to build a solution that would align with the quality expectations and standards of the capital markets industry. Solution The Devexperts team was already experienced in building native mobile solutions with charts and various technical analysis tools. There were multiple ways to provide a solution: Take our legacy libraries and update them to align with modern quality standards. However, this approach presented many technical challenges, which could lead to an outdated solution that does not meet modern users’ needs. Start from scratch. This path didn’t fit our lean approach and objective to quickly deliver a quality solution to the market. Use the core of our advanced web charts and logic to build a mobile solution. The third option seemed the most promising. We evaluated the effectiveness of this strategy and concluded the approach offered numerous advantages: Accelerated time to market. By building on the core of web charting with mobile-optimized code (for better UX), there was no need to start from scratch. Reduced cost. The chosen option did not require a large team and could be implemented quickly. Met all objectives. A native application tailored to mobile traders’ needs filled the identified gap in the market. Results Mobile and desktop traders’ user scenarios are different, so our product team revised the existing features of DXcharts. Instead of providing all features available for the web and desktop, we focused on the interactive chart canvas. Meanwhile, we built and designed the entire UX from scratch in native mobile code. DXcharts Mobile We opted for the most efficient approach to charting, utilizing the latest technologies available. One of the key advantages lies in the fact that the charts are not rendered natively, ensuring consistent behavior across different devices. This significantly enhances the application’s adaptability, making it more flexible and expediting the release process. The most exhilarating aspect of this task was establishing a close interaction between our unique native features and the chart, creating a seamless integration of the mobile world with data visualization. Furthermore, we emphasized crafting a flexible structure, facilitating seamless integration and adaptation of our product to diverse needs. — Nikita, Software Developer Android platform, Devexperts Indicator configuration in DXcharts Mobile DXcharts mobile application is essentially an embedded browser rendering the core chart. A significant advantage of this approach was that if new features are added to the core web chart in the future, they will automatically be accessible in the mobile application with minimal effort from the mobile developers. One of the challenging developmental tasks is acquiring, processing, and displaying a substantial volume of data in a chart. We pay special attention to ensuring data flows in and is displayed without delay. We’ve chosen the most optimal approach for chart creation, employing modern technologies. One of the key advantages is that chart rendering doesn’t occur at the native function level. By using a ready-made solution for chart rendering, we expedite the development process and achieve uniformity across all platforms. An intriguing development aspect for me is creating interactive user engagement with the chart, allowing users to draw on it and visualize it in their preferred manner or style. The close integration of native functions with web components brings numerous advantages and flexibility. — Anastasia, Software Developer iOS platform, Devexperts Our team for this project consisted of only three developers, who accomplished the task in a short time, developing two native mobile libraries for applications around the charting core. This efficient delivery demonstrated the resources needed for future mobile app integrations. DXcharts mobile libraries We chose to use the existing dxcharts-light web library by embedding it in the web view instead of drawing the charts within our application. Essentially, we created a wrapper for the existing chart display functionality, saving significant resources. The web team focused on optimizing the data visualization while we focused on the user interface. The most fascinating part was designing the architecture for the future product. Since our project was an embedded library for other applications, we couldn’t fully use the standard methods for developing architectures for mobile applications. We had to consider how the end developer would integrate our library, how they could configure it, and how they would provide us with their data: instruments, candles, etc. — Dmitrii, Software Developer Android platform, Devexperts In the shortest possible time frame, the DXcharts product line obtained full-fledged charts for native mobile applications that provide users with complete freedom of action and a full range of functionality comparable to the web version of the product. Devexperts is currently integrating the new mobile charts with our existing DXtrade applications. As a result, DXcharts customers will soon have advanced, multifunctional, and powerful mobile charts with a wealth of features available in the latest versions of web charts, outperforming the competition in the market. The team did a great job—we studied the perspectives, chose the optimal one, and quickly delivered one of the most advanced mobile charts. Now we can maintain it at a reasonable cost, and the compatibility between Devexperts’ products is higher than ever. — Andrey Shuvlenov, Devexperts DXcharts for Mobile is designed to help brokers provide a unique service to their end-users. Your firm can be among the first to explore DXcharts for mobile. Organize your complimentary one-month trial here.
Trading Platform for a European Startup Broker March 1, 2024 About the Client The client is a European startup broker looking to offer US market access for their customers. The firm’s executive team has over a century of cumulative experience in financial services, including investment management and trading. Business Challenge To achieve their objective, the firm needed a trading platform that supported US Stocks and ETFs inclusive of web and mobile trading, along with an Order Management System (OMS), and an Operations/Risk Management portal. A solution that met the following criteria was required: Out-of-the-box: An off-the-shelf product, requiring minimal development effort to launch. White-labeled: Branded with the client’s logo and color palette, and capable of seamless integration with the client’s existing infrastructure to enhance its appeal to retail traders. Mobile-friendly: Native mobile applications for both iOS and Android platforms. User-friendly: Cater to users of all levels, offering a user-friendly interface suitable for both beginners and advanced investors. Integration with third-party providers: Ready-made integrations with market data and news providers were a prerequisite. The solution required an API kit to facilitate easy integration with third-party services. After thorough research, the client identified DXtrade XT, developed by Devexperts, as the ideal solution. Solution DXtrade XT is a versatile trading platform for brokers supporting exchange-traded securities and derivatives. With customizable workflows, a fractional order management system, web-based trading portal, native mobile applications, and a suite of broker management tools, DXtrade XT simplifies the end-to-end trading experience. Implementing DXtrade XT was a straightforward process. The client opted for a cloud-based software-as-a-service model that enables rapid deployment of the platform. Devexperts’ one-click deployment approach eliminated the need for a solution architect and saved the client valuable time and resources, allowing them to focus on certification and onboarding. Equipped with a comprehensive suite of broker management tools, the client could configure the platform autonomously to suit their asset classes and operations. Results By deploying DXtrade XT, the client is now extending its trading services to the US markets and improving the investment landscape for European-based individuals. We know that every brokerage company has its own requirements and workflows. That’s why our platform offers extensive customization options that allow brokers to tailor the platform to their specific asset classes, trading strategies, and operational processes. Implementing our platform is a straightforward process thanks to our software-as-a-service approach. With one-click deployment, the broker can set up the platform quickly and efficiently without the need for extensive technical knowledge or resources. Overall, by choosing our platform, global brokers can enter the US market with a reliable, customizable, and cost-effective solution that enables them to offer cutting-edge trading services to their clients. — Michael Sprachman, Director, Product Management Devexperts successfully delivered the solution on time and within budget, enabling the client to launch investment opportunities in the US markets as originally planned. Within a few weeks, the client received a comprehensive, customizable, and expandable trading platform that fully met the project’s specifications. Since its launch, the platform has seen consistent growth in both user activity and monthly trading volumes. Thanks to the Devexperts, who have recognized the importance of cost efficiency in today’s competitive market environment. This platform offers cost-efficient pricing models that allow us to maximize our return on investment while providing competitive trading services to their clients. In addition, Devexperts provides ongoing support and maintenance services to ensure that the platform remains optimized, secure, and up to date, allowing us to focus on our core business objectives. — Project Manager, The client
Enhancing Broker’s Mobile App Engagement Through Social Media Integration February 13, 2024 About the Client A leading FX and CFDs broker established in 2006. As one of the most secure brokers in the industry, with nine regulations across six continents, the broker offers a wide choice of assets, leading platforms, and generous trading conditions. Business Challenge As a longstanding client of Devexperts, they openly discussed their evolving challenges and opportunities. Increasing the mobile app’s user conversion rates, daily active users, and in-app trading activity was a priority. The client was in search of creative solutions to achieve these goals. Solution Devexperts undertook an analysis of the client’s current marketing channels to identify underutilized opportunities. This process put a spotlight on the client’s substantial yet untapped Facebook audience. The client’s Facebook group, initially intended for content promotion, had become a hub for user inquiries, which were handled manually and intermittently. Devexperts proposed the integration of Devexa, an AI assistant, with the client’s FB page. This integration would serve as a method to organically introduce users to the mobile trading app. System Design. FB traffic is channeled to the client’s mobile app and their website The use of deep links combined with Devexa’s personalized guidance, would mean that even if the end-user needed to download the app, their journey would be seamless. Devexperts provided the client with admin panel access to allow for unique customization. They were able to tailor Devexa to their brand identity and tone of voice, ensuring interactions and representation was consistent with their existing brand. This involved rewriting and localizing text, and redesigning buttons and welcome images. Importantly, in this setup, Devexa was given the ability to curate responses using market data directly from the client’s trading platform. Results The integration was successful. Traffic to their mobile trading app significantly increased, as Devexa effectively channeled users from Facebook to the app. The client reported positive growth trends in their key product metrics. Devexa’s ability to track these referrals illustrated its role in enhancing revenue and conversion rates. Unlike traditional uses of Devexa, which primarily focus on automation of handling of repetitive user inquiries or broadcasting broker’s content, this project leveraged the platform to actively redirect users to the mobile app. With regard to this metric, the efficiency of the client’s Facebook channel was substantially improved. We received very positive feedback from the product managers. It’s always rewarding to see our solutions like Devexa not just meet but exceed client expectations. Vitaly Kudinov, SVP Sales and Business Development, Devexperts The seamless integration of Devexa into our SMM was a creative way to hack the growth. Product Manager, the Client This project exemplifies Devexperts’ dedication to offering tailored solutions that address complex challenges in the dynamic trading industry. Togay Aytemiz, Product Manager, Devexperts
Trading Platform for Securities and Derivatives Broker on Borsa Istanbul February 2, 2024 About the Client The client is a consortium of financial firms that provide investment and lending solutions worldwide. They’ve also invested in venture capital, focusing mainly on fintech companies. The companies’ specialties are investment platforms and lending services. They focus primarily on retail brokerage, offering various products, including ETFs, equities, leveraged products, and online trading services. With a vast user base spanning the globe, they serve millions of customers. Business Challenge The client had acquired one of the largest brokers in Turkey, and their primary objective was to find a solution to handle an influx of new users. Additionally, the client needed to integrate the new platform with their existing back office and CRM system to serve the current user base. An architecture for smooth interactions with internal reporting systems and liquidity providers was integral to the new platform’s design. Given the client’s diverse user base, a user-friendly interface was critical, particularly for non-professionals and beginners. It was also essential for the client to get native mobile trading apps for iOS and Android. Executing this project was intricate due to a tight deadline of just three weeks. The client’s thorough research of technology vendors led them to Devexperts. Solution The Devexperts team promptly presented the client with a fully developed solution aligned with the project’s prerequisites. It was based on DXfina, Devexperts’ trading platform developed for the Turkish market. It encompasses a web-based platform and dedicated native mobile apps for Apple and Android devices. This trading platform seamlessly integrates the following key functionalities tailored to the client’s specifications: Streamlined trading from watchlists: Users can trade directly from their customized watchlists, ensuring swift execution of investment decisions. Seamless third-party integration: The platform seamlessly integrates with third-party systems, enhancing accessibility to external data and optimizing trading strategies. User-friendly interface: Designed with user convenience in mind, the platform offers an intuitive interface that simplifies navigation and empowers novice and experienced users. Native applications: Native mobile applications are available for Apple and Android devices and deliver a consistent and engaging trading experience. “This time, we faced a frequent request to provide a solution for the Turkish market with the seamless integration of an external back office. The solution required fine-tuning to meet the client’s expectations.” — Oğuzhan Karakoç, CEO at Devexperts Türkiye “The demanding project schedule was not a challenge for us as our team was able to provide a ready-made solution.” — Ivan Razuvaev, Head of Delivery Unit, Devexperts Results The client obtained native mobile applications and a web trading terminal integrated with their back office within three weeks. “I wanted to take a moment to express my gratitude to you and your team for the exceptional work on the timely delivery of our trading platform and integration with our back-office systems. Your ability to grasp our requirements and deliver a tailored solution is remarkable. We look forward to continuing this collaboration as we navigate new opportunities.” — Senior Product Manager, the client.
