Commission-free Stock Trading Platform for a US Broker-Dealer
Case study

Commission-free Stock Trading Platform for a US Broker-Dealer

About the Client

A leading American brokerage firm aimed to diversify its trading services, extending from institutional to retail markets. Their objective was to enhance their service offering in a competitive landscape, capitalizing on market trends and evolving trader demands.

Business Challenge

The brokerage faced the challenge of selecting a robust trading platform suitable for the dynamic US market. Essential requirements included comprehensive US Stocks and ETFs trading, dual web and mobile accessibility, seamless operations and risk management integration, and crucially, integration with Apex Clearing.

The firm needed a platform that could be deployed swiftly to meet market demands, providing a scalable solution that could evolve with their growth and market dynamics, while ensuring uninterrupted service and user experience.

Solution

DXtrade XT, a proven trading platform offered by Devexperts, aligned precisely with the brokerage’s operational requirements and strategic goals. Its quick deployment capabilities, essential for maintaining a competitive edge in fast-paced markets, were a key advantage. DXtrade XT, known for its fractional order management, web-based trading portal, and native mobile applications, also featured a comprehensive broker management toolkit. 

Its seamless integration with essential services, including Apex Clearing, along with its adaptability, through extensive customization options, ensured the brokerage could offer a tailored trading experience under their brand.

Results

The implementation of DXtrade XT was executed on schedule and within budget, facilitating the brokerage’s timely entry into the retail market. This included the successful integration with Apex Clearing, meeting one of the critical requirements of the project.

The platform has demonstrated consistent growth in user engagement and trading volume, backed by its resilient, feature-rich environment that enhances user experience and operational efficiency.

Our platform offers extensive customization options, simplifying implementation for brokers. With our software-as-a-service approach, brokers can deploy the platform quickly and efficiently, gaining a reliable, customizable, and cost-effective solution for offering cutting-edge trading services.

— Vitaly Kudinov, SVP of Sales and Business Development

The platform you delivered not only meets but exceeds our highest requirements for the American market. Its versatility, ease of use, and seamless integration capabilities, especially with Apex Clearing, have already had a significant impact on our operations. The assurance of 24/7 support from Devexperts is invaluable, ensuring the smooth running of our platform and ultimately improving our ability to attract and retain customers.

 — Product Manager, the Client