Optimizing a Prop Trading Firm’s Client Journey and Experience
Case study

Optimizing a Prop Trading Firm’s Client Journey and Experience

About the Client

GoldFunded is a proprietary trading firm offering a unique twist on prop trading by rewarding its top-funded clients with gold bullion as well as funded trading accounts. Prospective funded traders are able to participate in trading challenges, as well as a verification and evaluation process in order to ensure their suitability for a funded account. The firm prioritizes the provision of a smooth journey from demo to “Gold Funded” trading status for successful clients.

Business Challenge

GoldFunded aimed to make the client’s trading journey through the various stages of the challenge, verification, and evaluation process as frictionless as possible. The need to create different accounts for interacting with the company’s various platforms was a pain point they sought to alleviate by making the process as automated and quick for the end user as possible.

The ongoing partnership between Devexperts and Nobosso was a perfect fit in this instance. It enables brokers licensing the DXtrade platform to utilize Nobosso’s NBS360 prop trading dashboard, resulting in a much smoother experience for traders.

The client required the following:

  • A professional trading experience via a feature-rich platform that could be easily integrated with the firm’s other prop trading systems.
  • The ability for users to maintain the same account throughout their trading journey.
  • A suitable risk management dashboard to provide key metrics to users via an attractive front-end, while allowing the firm to manage risk in a professional manner on the backend.
  • The ability to manage affiliates and discounts independently of any payment provider.

Solution

GoldFunded chose the DXtrade platform from Devexperts due to its advanced feature set, public API, and flexible user management features. This allowed several of its business challenges to be met, while also making for easy integration with Nobosso’s NBS360 prop trading dashboard. The combination of DXtrade’s trading features and customizability with NBS360’s established prop trading management features provided all the key features required by the client.

This created a much smoother trading experience for GoldFunded clients, allowing the various evaluation phases to be progressed through smoothly and without the need of a change in credentials.

Risk management features were easily integrated with the backend of DXtrade owing to its open API and extensive documentation.

Affiliate and discount management capabilities were also separated from payment providers and implemented within the company’s partner portal, offering the firm enhanced flexibility and independence from any single provider of payment services.

Results

The collaboration demonstrated DXtrade’s flexibility and ease of integration, proving it to be as valuable to prop trading businesses as it is to brokers offering CFDs and listed securities. The integration with valued partners like Nobosso provided GoldFunded with:

  • Zero waiting times for end users
  • A seamless customer journey with continuous account usage
  • Enhanced risk management functionality for both users and the company.

The partnership with Nobosso has been a particularly fruitful one, to date it has resulted in over 1bn USD in prop trading volumes and has enhanced the end user’s experience, leading to zero waiting times for end users as they graduate between prop trading stages, as well as allowing them to maintain a single continuous account throughout the trading journey.

Onboarding was straightforward, and processes are now very streamlined. Most importantly, our clients love the experience, which we always strive to improve.

 – Filip Dimov, CEO, GoldFunded

DXtrade has proven to be a stable, transparent, and responsive partner, providing the support of a true market leader.

 – Mihail Kamburov, Founder and CPO, NBS360

Collaborating with the teams at Nobosso and GoldFunded to tailor a solution that served the client’s business needs proved to be a great experience. At Devexperts, we believe in collaboration and have accrued a great deal of experience integrating with multiple systems. This is why our APIs remain public and extensively documented, we encourage others to experiment with them and are always prepared to help on new and interesting integrations.

 – Jon Light, Head of OTC Platform, Devexperts

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